![]() Since its first appearance at the 1983 Summer Consumer Electronics Show in Chicago, Coleco's Adam has stirred great curiosity among consumers and has forced competitors to change some of their marketing strategies. Here's a hands-on look at Coleco's entry into this crowded field. The company is counting on a combination of low price (initially $600, now $700) and attractively bundled hardware/software to capture a significant segment of the home computer market this year. Halfhill, Features EditorĬoleco's long-awaited Adam, first promised for delivery early last fall, began appearing on retail shelves in limited quantities by mid-October. Selby Bateman, Assistant Editor, Features Tom R.
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